WHAT KIND OF KEYWORDS SHALL I CHOOSE ?
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To say it depends.I am not very fond of the competition feature of the keyword planner tool. The reason being if you will choose reasonable keywords over educational keywords the tool will tell that all these are high competition keywords .
What i am suggesting is looking at the cost-per-click of the keywords and for those that are underpriced it is similar to choosing a stock and you are looking for something others do not see value in.
Let's take the example of keyword planner tool from Google announced that the new keyword tool will be replacing the old one. I presumed that the tool will get popular and people were actually searching for How to use keyword planner on google also .
This is however a contrasting thing with keywords that contain the word "SEO". These keywords are very competitive as they have a high CPC
What Should Be Your Keyword Strategy?
The best way is to look out for keywords that indicate your customer but are still not found by your competitors. So, what you actually want are low competition keywords, as measured by the tool or CPC but have a high value.
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